Applications
Logo on apparels & accessories
The design philosophy is derived from the infinity symbol — fused with the letters 'd' and 'P' that stand for digital practice. This combination navigates across different business units while symbolising the shared values of a collaborative platform.
The abstract form creates immediate visual impact. It is easy to recognise, remember, and carry across every surface the brand appears on.
Infinite Opportunities
The infinity symbol represents the limitless opportunities within digital practice — the countless ways digital experiences can reshape how things are done and seen in the future.
This collaborative platform brings a difference in countless ways — whether measured in business revenue or in the quality of digital experience delivered to the world.
The mark combines the infinity symbol with the letters 'd' and 'P' — both derived from the words digital practice.
The angular shapes echo the coding tags <, >, and / — making the mark speak directly to the digital craft.
The cyan accent carries IGATE's brand colour, connecting the unit visually to the parent organisation.
Together, the mark communicates infinite opportunity, the name digital practice (dp), and an orientation toward the future.